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| On-Site Optimization | ||
We would review your HTML tags - title tags, header tags, fonts, etc - to see if there are improvements we could make for a particular keyword search. We can also help with validating your HTML. It is believed that proper, validated HTML produces better results than sloppy, incorrect HTML. Internal linking throughout your website is critical for targeting certain pages for certain keyword searches. We can review your linking structure and the anchor text used to reveal opportunities to improve your results. Rankings Improved can also install and/or review your analytics to help you understand what search keyphrases you should be targeting. We can help you identify which keyphrases produce a lot of traffic and which keyphrases produce a lot of money. We can also assist you with improving the conversions of your existing traffic. Increasing your Google rankings and organic traffic is meaningless if your traffic is not converting to dollars or registrations, etc. We can help you with this process by a/b testing particular pages to see which versions produce better results. Perhaps a bright red button attracts more clicks than your current green button. We have increased a client's conversions on a particular page by 100% - this is doubling their results while receiving the same amount of traffic.
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