There is no longer a debate as to how important Search Engine Optimization or SEO is to a website. To put it simply, SEO is critical to the profitability of your website. As an example in the United States, over 150 million people used Search Engines to shop in December 2008. Search Engine Optimization encompasses both Paid Advertising and Organic Listings in Search Engines. With more than 95% of all internet users not going past the first page of search engine results, your company must invest in being on the first page for your related searches. SEO is the key to your success on the internet.

If you aren’t still completely convinced, take a look at your competitors online. Your competitors are definitely practicing SEO, because anyone who wants to make money online is investing in SEO. SEO has one of the highest return on investment of all online marketing or advertising campaign. We have witnessed it time and time again.

Consider this: you create a brick and mortar store on the corner of X & Y street. How are people going to know about your business to come in and purchase what you are selling? 1) They either happen to be driving by. 2) You advertise, so people can find your store. In looking at the online space, very few people will happen to drive by your website, you must advertise. There are many different options when advertising online and when you look at the return on investment, SEO has proven over the past 10 years to be one of the most efficient use of your advertising budget.